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The Hook Book

Share Your Passion – Grow Your Business – Make an Impact

Business cards used to be the go to, didn’t they? You’d hand them out at conferences, drop them in bowls for prize draws, or stash them in your wallet “just in case”.

 

But does anyone ever look at them anymore?  

 

Now imagine this instead…

 

You hand someone a beautifully crafted short book, one they can read in an hour, that tells your story, shares your frameworks, explains what you do and how you help.

 

Your legacy in their hands. Not just a card they’ll bin later.

 

The Hook Book is your business card... but better.

Everyone loves a book, the physical feel of it, and every business owner has a story to tell and advice to give.

 

But most business books are just too long. We pretend we’ve read them, but we haven’t. And we don’t have the time to. That’s why The Hook Book was created out of necessity.

 

This isn’t a bloated 60,000-word business book filled with waffle. 

 

We cut to the chase.

 

A book funnel that actually brings you leads.

We all know that using a book as the top of your funnel works wonders, but only if the lead reads it.

 

Most books end up unread on a shelf, losing that required “know, like and trust” factor that books can deliver so brilliantly.

 

By having a Hook Book as your top of funnel asset, you’ll make money without having to invest heavily in Facebook ads and other visibility methods.

The Hook Book is 5,000 - 10,000 words of pure gold.

The best parts of your story. The parts that sell for you. The information that people actually want to read. Your methods, your model.

 

In one perfectly designed, powerful little book - a conversation in print that can be read in an hour.

 

A conversation in print that will be written for you, and knowing how time starved most business owners are, we only ask for an hour of your time to extract all the information we need to create your Hook Book for you. 

So you can never use the “I just don’t have the time” reason for not getting that book written because we'll literally write it for you.

About Sam Johnson

Sam Johnson - The Hook Book

Sam Johnson is a frustrated musician and footballer who counts himself extremely fortunate to be able to make a living telling stories.

 

After leaving behind decades of bill-paying but uninspiring corporate roles to start a wedding planning business, he was intrigued to note that people seemed to be interested in his writing. Enquiries for websites, blogs and sales pages kept creeping in, and he began to really believe he might be able to actually make a go of writing stuff for a living.

 

He has ghostwritten a Sunday Times best seller, is the inhouse copywriter at Lisa Johnson Strategy and has worked with dozens of successful entrepreneurs around the world.

 

And now eight years later, The Hook Book is his latest brainchild, inspired in no small part by his notoriously short attention span. 

 

Sam lives in Bedfordshire with his wife and stepsons, where he spends as much time as possible playing darts, reading, playing guitar and drinking whisky.

The Hook Book is more than just a book.

It's your:

  • Sales pitch (without the awkwardness).

  • Networking tool (that actually gets remembered).

  • Authority builder (because published equals expert).

  • Story showcase (because people buy from people).

  • Connection driver (because relationships build businesses).

The Hook Book is about visibility with substance.

You’ve got something to say. We’ll help you say it clearly, confidently, and concisely, in a way that leaves people thinking “I need to know more.”

 

Whether you want to share with potential clients, hand it out at events, gift it to podcast hosts or send it in press kits, The Hook Book gives you a way to show who you are and what you do with zero waffle.

Who is it for?

Business owners who are tired of trying to stand out online with the same recycled content everyone else is posting. Entrepreneurs with a story to tell, a message to share, and a mission they believe in.

 

Because this isn’t ghostwriting for the sake of a vanity project. This is legacy-building, brand-defining, connection-making strategy wrapped up in a beautifully bite-sized read.

 

Welcome to the new way of marketing that actually means something.

 

What's included in your investment

For just £2,500 you will get...

  • A full in-depth interview to dig out your story, your message, and your magic.

  • Expert ghost writing (real human, not AI) by a seasoned copywriter.

  • Book layout plan and content structure mapped out for you.

  • Up to 3 rounds of edits, because getting it right matters.

  • Proofreading of every single word.

  • Your bespoke book cover designed for impact.

  • 100 printed copies, ready to land in hands, on doormats and on stage tables.

The Hook Book - Small Book, Big Impact.